Samsung Burns the iPad, Surface and Kindle with it's all new Superb and Dashing Ad

Samsung might be a sleeping-giant for quite time now, but here’s Samsung back with a BANG!
Samsung’s back in action with a new dashing and superb-ad for its Galaxy Pro series of tablets. Samsung never feels shy to poke their new competitors and boldly likes to compete with others. Especially, when the folks over Samsung have got such a huge pool of talent and innovativeness. Though, Samsung has a mocking history with Apple but, this time it's not Apple alone.
Yes! This time the company targets not only the iPad, but also the Microsoft Surface and Amazon’s Kindle.



The ad uses three different schema's to highlight the advantage of Galaxy Pro series over the iPad , Surface and Kindle. The advert dress up by mocking iPad for its apparent inability of doing two different things at the same time like the Galaxy Pro tablets.

Then they went on to take a dig at the Surface by calling it a laptop as it has a keyboard, a battery dock and even a mouse. Samsung doesn't wrap up the things just by burning the iPad and Surface; it took a clean swing to the Kindle by questioning whether it can be used for anything other than reading books. The advert wraps up by mocking Apple calling it “Retina Thingy” as the Samsung Galaxy Pro tablets has got a better screen because of more pixels.

The Ironic thing that caught me was that Samsung had added disclaimers (in small print) which state that the screens have been simulated, and the Multi-Window multitasking feature doesn't work with all apps.

Galaxy Pro Tablet vs iPad




Another ad released by Samsung on their YouTube channel was that of the Galaxy Tab Pro 10.1-Multitasking Redefined .The Samsung ad is a parody of a 2013 Apple commercial for the iPad Air. In the Apple ad, a narrator to be explains the power of a No. 2 pencil, which he says has the power to start a poem or finish a symphony. “It has transformed the way we work, learn, create, share,” he says. But actually he’s not talking about a pencil at all, but about the iPad Air, which is hiding behind the pencil because it’s so thin.

The new Samsung Advert pokes fun at the bold claims. In its place the much jollier narrator explains that one of the pencil’s most awe-inspiring traits is that it is extremely pointy. And thus the great reveal which was also shown in apple’s ad goes a step further showing the Samsung tab. It shows its multitasking capabilities by opening multiple windows and also mocks iPad by telling that it can only do one thing at a time. Samsung now with its new pro series tablets claims to beat competition from all other companies.

Samsung here in both the ads has caught the attention of the consumers by the use of sarcasm.


 Over to You ! 



These creative advertisements from Samsung are pretty impressive. I think I should go get one Galaxy Pro Tab :) What do you think? Drop your comments below :)



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